Promote your business on Facebook: this is how you do it

Social media: you have to do something with it. Around you you see competitors dragging in plenty of likes. Yet you only have a few followers and your posts hardly seem to reach people. Recognizable? Promoting your business on Facebook is a great way to advertise. But then you have to know how. Just posting something every now and then is no longer enough to reach your potential customers via Facebook. Social media works with advanced algorithmsDo you also want to learn more about what you can do with Facebook to promote your business? There are some core aspects that you need to understand first. 

 

Promote paid or unpaid via Facebook

When you create a business page on facebook , you can post as many messages on it as you want. That's completely free. You thus reach the people who follow you and you also have the opportunity to increase your reach because your followers have other followers with whom these messages are shared. You can also get promotion on tiktok and getting more traffic on your account. The more likes you get the more traffic generated by your account. Buy TikTok Likes Malaysia is the best strategy for getting more likes and more traffic for your account.

However, you can also place posts on Facebook for a fee, or advertisements. With these posts you can reach more people and specific target groups. You can then, for example, put out a post that is mainly seen by people from your region, who are of the right age or who meet your target group in some other way

 

The content of your posts

Whether you're trying to increase your reach on Facebook unpaid or through advertising, it's ultimately about the content. We also call content content. The content of the post is the message, the words, the image. The message that you are hurling into the world. You can pay hundreds of dollars in paid posts and still not reach anyone, because the content of your post does not appeal to anyone or misses the mark. Content is everything on social media, and old-fashioned advertising techniques don't always work. 

 

What you can do yourself to promote on Facebook

The content is therefore leading for every post. Old-fashioned slogans or meaningless advertising messages do not do well with audiences on social media. Younger target groups in particular like to be stimulated and surprised. 

 

Have a content plan

Just posting something can lead to success but is not useful in the long run. It costs you a lot of time and energy. Moreover, there is no common thread in your reporting. That makes it more difficult for people to determine from your messages who you are and what you do.

A tone-of-voice for your posts, but the customer journey is also part of this plan. Make a calendar for yourself and plan your posts a month in advance,example. If you are creating the best and interesting content then it’s the best way for you to get more views on your videos. The more views you will get and your account starts creating the traffic. Buy TikTok Views Malaysia is giving the more views to your account and your content must be approaches to everyone.

 

Provide original content

Anything is possible on social media. So don't do what everyone else does. Be original in your content. Post videos and photos. Tell unique stories. Ask a storyteller to write special posts for you that really stand out to your target audience. Originality is the key to standing out from the crowd of businesses on Facebook. It is for this reason that there are companies that grow thanks to social media, without ever paying for a post: they are original. 

 

 

Stay close to yourself 

Being original doesn't mean imitating original companies. Don't look for competitors with a lot of followers to copy their tactics. Stay close to yourself and the identity of your company. If you're trying to present the company as something completely different from what it is, you're not being consistent. And that will stand out. 

Do you always address customers with 'you'? Then you don't suddenly have to act very quickly on social media. Is your communication style informal? Then you can present it that way on Facebook

 

Keep a close eye on your target audience

 

About half the world is on Facebook. That's a lot of people with all different ages, preferences and ambitions. Make sure you have a good idea of ​​your target audience before you start posting. 

Do this by introducing your 'ideal customers'. How old are those people? What kind of work do they do? What are their hobbies, and what kind of family do they live in? All this makes it easier to track down your target audience. If you then know what your target audience is, you can adjust messages accordingly.

 

Types of posts that resonate with a large audience

So much of what you know about advertising can be thrown out the window when it comes to Facebook. However, there are a number of types of posts that are known to resonate well with the social media audience. At least, provided you use them originally: 

 

·         A look behind the scenes : post about what goes on behind the scenes in your company. For example, do you have a clothing store? Tell us about purchasing or about your team.

·         Answer frequently asked questions : Potential customers often still have questions about your product or service. Include some of the most frequently asked questions in your content schedule and post the answers to them in a message. 

·         Start blogging: Add a blog page to your website where you write short posts about your product or service. This can be anything from tips on how to use it to stories about how your service came about. You can then share these blogs in a post on Facebook. This way you bring potential customers directly to your website. 

 

A profession in its own right

It is important to remember that Facebook works with algorithm that change regularly. What catches on today may be an unread post next week. Don't enjoy promoting your business on Facebook? Then outsource it (partly) or ensure a tight content strategy. Then you spend as little time as possible on it yourself.